Healthcare Research

Reach out the healthcare professionals and patients.

Healthcare research is one of the most challenging research areas due to hard to reach target groups and sensitive subjects. Our healthcare research team has extensive experience in both qualitative and quantitative studies with various target groups and therapy areas. 

Target Groups

Our team is able to reach even the most difficult target groups with their experienced approach.

  • Physicians
  • Pharmacists
  • KOLs
  • Patients / Carers
  • Healthcare Administrators
  • Nurses
  • Technical Professionals

Research Areas

We design and carry out various research solutions in the healthcare industry, including:

  • Market Entry
  • Concept Tests
  • Branding & Positioning
  • Brand Image Studies
  • Campaign Assessment
  • Lifestyle Studies
  • Sales Rep. Evaluation


We use traditional and modern tools to reach different target groups and gain insights.

  • In-depth Interviews
  • Focus Groups
  • F2F/CATI/Online Surveys
  • Treatment/Patient Diaries
  • Teledepth Interviews/Online IDs
  • Online Community/FGs
  • Ethnography/Observation